THIS PART / THE THINKING
Creative Strategy
The idea beneath the obvious changes everything.
THE HUMAN PART
First understand. Then create.
Our creative strategy starts by asking better questions. What does the world already think it knows? What does the person or brand actually care about? What detail has been overlooked?
We use first-principles discovery to find a distinctive point of view, then turn it into storytelling strategy, campaign strategy and creative direction. It can shape a brand film, identity, content platform or an entire creative world.
See our approach
THE WORK BEHIND THE WORK
Look
Understand the existing story and the category around it.
Listen
Find the beliefs, experiences, obsessions and contradictions.
Build
Translate the human truth into an idea with room to grow.
GOOD QUESTIONS
A little more detail.
What is your approach to creative strategy?
We start with the person rather than the category. We listen, investigate and identify the human detail that makes a brand or talent distinctive.
Can you develop creative strategy and make the work?
Yes. The idea can then become film, campaigns, content, editorial, photography, identity or creative direction.
Do you work internationally?
Yes. THIS PART is based in London and works across the UK and internationally.
WHAT'S YOUR PART?
Find your part.
Tell us what you’re trying to make, change, understand or become known for.
Work with us