THIS PART / ABOUT
Why this part?
Because the most interesting thing about anyone is usually the thing you can’t put on a CV.

Independent by nature
Look past the obvious.
THIS PART is an independent London creative studio focused on people, brands, sport and culture. We work with brands, sports talent and cultural talent across the UK and internationally.
We don’t begin with the category someone belongs to. We begin with first principles — what shaped them, what they believe and what makes them impossible to replicate. Then we turn that discovery into strategy, films, campaigns, content, editorial, photography, identity and creative direction.
How we workWHAT'S YOUR PART?
Find your part.
Tell us what you’re trying to make, change, understand or become known for.
Work with us