THIS PART / IDENTITY & DIRECTION
Brand Identity & Creative Direction
An identity should feel like it could only belong to you.
THE HUMAN PART
Character before consistency.
A strong brand identity is not just a logo, a typeface or a set of rules. It expresses what makes a person or brand recognisable even when the name is removed.
We find that defining human detail, then turn it into visual identity, brand expression and creative direction across film, campaigns, content and editorial. Based in London, we work with brands and talent wherever their story needs to go.
See our approach
THE WORK BEHIND THE WORK
Discover
Find the story and point of view before designing the surface.
Express
Give it a distinctive visual and verbal character.
Direct
Carry the idea consistently across every creative expression.
GOOD QUESTIONS
A little more detail.
What is the difference between identity and creative direction?
Identity defines the recognisable character. Creative direction guides how that character comes to life across images, films, campaigns and content.
Do you only work with established brands?
No. We work with brands, founders and talent at different stages, as long as there is a human story worth finding.
Can you create the campaign as well as the identity?
Yes. Our work can connect the starting insight to identity, campaign, film and ongoing content.
WHAT'S YOUR PART?
Find your part.
Tell us what you’re trying to make, change, understand or become known for.
Work with us